Sorelle Fontana fashion on display in Shanghai

The Micol Fontana Foundation is pleased to announce its participation, with the loan of two dresses and other precious materials from its archives, in the exhibition “Beauty Changes: 100 Years of Italian Fashion and Costume.”


The Shanghai Italian Cultural Institute and the Consulate General of Italy in Shanghai present the exhibition “Beauty Changes: 100 Years of Italian Fashion and Costume,” which chronicles the evolution of Italian fashion from the early 20th century to the present.

The exhibition, hosted at the Bund 33 exhibition space until Feb. 29, 2024, unfolds through the path that led to women’s emancipation, with a narrative that aims to communicate the importance of women’s role, both as protagonists and as inspirational muses, in a unique dimension, artistic and craft, of Italian creativity. The exhibition presents more than 100 works from three of Italy’s major cultural fields-fashion, opera and cinema-including clothing, drawings, documents and videos, starting with the inception of fashion, no longer understood as a minor art, but as a true applied art.

The works on display do not follow a chronological order, but are collected in 12 thematic units that run through the entire exhibition space. Each space is transformed into a stage, allowing visitors to relive the most significant moments in the evolution of Italian fashion. The exhibition concludes with a video section devoted to the evolution of fashion shows, especially in the 1990s, as part of a path of transformation of the feminine ideal, not only for models, but for all women.

The exhibition is curated by Clara Tosi Pamphili with Violet Wang, and organized by Hantang Culture with the support of the Consulate General of Italy in Shanghai and the Italian Cultural Institute in Shanghai.